The Business of Food
May 19, 2015
Sponsored by the Idaho SBDC & the Department of Agriculture

9:00 – 9:10 am                  Welcome
Betti Newburn, Director
Idaho Small Business Development Center

9:10 –  10:00 am               “The New Food Economy”
Marty Butts
Local Foods Advocate, Small Potatoes

The Business of Food:
From Operations to Production

10:00 – 10:45 am “Local Food Trends”
Leah Clark, Department of Agriculture

10:45 – 11:00 am Networking Break

11:00 – 11:45 am “Independent Production vs Co-Packing”
Drew Dalgetty, ZoRoCo Packaging, Inc.

11:45 am -1:00 pm Lunch and Direct Sales Panel Discussion
Food by Chef Dean
Panel discussion moderated by Betti Newburn
ShigeToyoguchi  – CEO, Fit Wrapz
Saul Seyler, Boise Co-Op
Paul Frantellizzi – CEO, Good Superfoods
Marty Butts - CEO, Small Potatoes

1:00 – 1:45 pm SWOT Analysis for the New Food Culture
Marty Butts, Small Potatoes
Interactive group segment

1:45  – 2:30 pm                Labeling and Packaging
       Cini Baumhoff, Kitchen Supervisor
       University of Idaho Food Technology Center

2:30 – 2:45 pm Networking Break

2:45  – 3:15 pm Social Media: Why Does It Matter?
Kim Sherman-Labrum, Idaho SBDC

3:15 – 3:45 pm Marketing Your Food Product
Mary Thaete, Local Food Marketing Expert

 3:45 – 4:15 pm Final Thoughts
Martin Butts