Building Your Marketing Toolkit

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. You will learn: • What marketing really is (and isn’t) • How marketing has changed in ways that benefit small businesses • How to set goals and objectives for your marketing efforts • The 4 Pillars of Marketing Success that engage your audience and drive more sales • How to start where you already are Build a foundation marketing knowledge, from which you can create more and more effective campaigns to help your business or organization grow.

Speaker(s): Lisa Smith is a speaker, trainer and founder of 7-Touch Marketing. She teaches small businesses how to use email and social media to build relationships, nurture leads and make more sales! As an Authorized Local Expert with Constant Contact, she delivers free seminars all over the northwest. Lisa is a popular national speaker and trainer. She taught Franklin Covey seminars for 13 years, and has trained over 40,000 business people how to be more successful in business. She founded 7-Touch Marketing in 2011 in order to help small business use cost-effective digital marketing resources to get better business results. Lisa lives in the charming town of Sisters, Oregon, with her husband and 2 pets. With her son moving on to college, she is currently suffering the symptoms of New Empty-Nester Syndrome.

Fee: No Cost