Data, Analytics, & Insights, Oh My! How to use data & analytics to gain meaningful insights to grow

Data, Analytics, and Insights...Oh My! How to use data and analytics to gain meaningful insights to grow your business If you aren't measuring you aren't marketing. Sending out impactful marketing communications is one thing. Seeing whether or not they actually are impactful is another. Measuring the effectiveness of your marketing efforts means looking at the interactions with and actions taken from your campaigns. Thankfully there are tools for you to do this easily when you know what to look for and measure. In this workshop, you'll learn the difference between data, analytics and insights, and what matters most. You'll learn how to set goals and objectives for your marketing campaigns to measure against. You'll learn which questions to ask in order to find meaningful answers to grow your business. Lastly, you'll learn about the tools to help you in the process. Join Grow with Google Speaker, Corissa Saint Laurent for an illuminating discussion on Using Data to Drive Business Growth and learn how the SBDC can help! Please Note-This will be a LiveStream with Corissa from her Portland office. Our on-site Google Partner will be in the room to answers questions and follow-up.

Speaker(s): Corissa Saint Laurent

Fee: No Cost