Description

Consumer demands are high, but so are the opportunities to accelerate your brand through digital marketing! The customer journey is not linear and is also shorter than ever. Consumers need to be the focus of every piece of content, strategy, or campaign put into action in the digital space. The more you know about your consumers, the better you'll be at creating content that attracts them. The path to purchase is becoming increasingly unpredictable, so "Community Commerce" is and will continue to play a significant role in driving conversion and shrinking the purchase journey. Brands need to accelerate consumer intelligence to the forefront of their digital strategy.

In this class you will learn:

Which digital marketing tools are best for your business

To create a digital marketing plan that works for your business

How to state a value proposition that communicates your unique benefits and solves your customers’ problems

How to test and optimize your digital marketing campaigns

Ways to measure your return on investment

By the end of this class, you will have a better understanding of how to use digital marketing tools to grow your business.

This class 4th of 4 in the How to Accelerate Your Business Series. Other classes in the series include Marketing Strategy for Profit, Managing Financials for Profit, and Operational Management. The class will be delivered online via Zoom and will include lectures, exercises, case studies, and Q&A sessions.

Join this class by clicking the link below. Registration is free but required. Zoom link will be provided prior to class date. Don’t miss this opportunity to learn how to use digital marketing tools to grow your business!

This is part 4 in a 4 part series

Presented by: Michael Angiletta, Business Coach – North Idaho Small Business Development Center

Michael is a former marketing & sales executive, serial entrepreneur, and successful small business owner. Michael has a keen passion for transforming ideas from the back of a napkin into viable business opportunities. Michael was most recently Chief Revenue Officer for a leading social media management software company, responsible for global sales and marketing.

North Idaho Small Business Development Center – North Idaho Small Business Development Center provides one-on-one, professional business coaching that helps small-business owners accelerate their businesses success. We offer the tools, resources, expertise and peace of mind to help you feel confident and supported in taking your business to the next level, no matter where you are in the process. Best of all, our coaching services come at no cost to you because we’re funded by the U.S. Small Business Administration, the State of Idaho, and North Idaho College all who want to see businesses like yours succeed. https://nisbdc.com/

Hosted by: North Idaho College

Disclaimers: The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal, or other professional advice specific to their situation.

The North Idaho Small Business Development Center, and its host, North Idaho College, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar.

By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the North Idaho Small Business Development Center or it’s host, North Idaho College, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.