Moscow - Effective Pricing Strategies and Management Techniques for Small Businesses

Pricing is the single most powerful business tool for profitability, competitive advantage, and meeting business objectives. However, many small business owners are unsure how to price their products and services to meet their business objectives. If your pricing strategies/tactics are just based on what the competition is doing, you will never develop a true competitive advantage. Successful pricing strategies consider the value you deliver, customer wants & needs, market dynamics, and the competitive landscape. These things taken together allow you to price to meet your business goals. This course will discuss the basic requirements and strategies for effective pricing, the art of increasing prices, the pros and cons of discounting, along with effective pricing management techniques for sustained profitability and meeting long-term business objectives

Speaker(s): Warren Mueller

The Idaho SBDC is funded by the U.S. Small Business Administration, host institutions of higher education, and the State of Idaho. The Idaho SBDC is an equal-opportunity/affirmative action employer. Services are provided on a non-discriminatory basis. Language assistance is available to those with limited English proficiency. To request an accommodation or language assistance, please contact Barbara Leachman at 208-792-2465 or baleachman@lcsc.edu. LCSC welcomes participants with disabilities. In all situations, a good faith effort will be made to provide accommodations.

Fee: $ 49.00

Online payment is accepted with this registration. At the start of class, we only accept cash and check payments.