Leveraging LinkedIn

Learn strategies and best practices for building and managing your personal and company brands. Get tips, tools, and insights to create effective profiles and pages that attract followers. Find out how to build connections and deepen relationships by knowing what to post, when to post, and how to post for maximum engagement.

Speaker(s): Karen Appelgren Karen Appelgren is the Business Retention and Expansion Program Manager at the Idaho Department of Commerce. She leads a team that supports existing Idaho companies and strengthens communities across the state to spur economic vitality and ensure a business -friendly environment. Karen brings to the role an extensive background in small business consulting, finance, marketing, public relations, sales, organizational leadership, teaching, and career services. Karen’s experience includes nearly seven years developing, launching, and leading the Zions Bank Business Resource Center. Prior to that, she helped relaunch an earlier version of the Women’s Business Center of Idaho. In both positions, Karen provided customized one-on-one business consulting and loan packaging while creating and delivering workshops to help aspiring or established small business owners start, grow, and finance their ventures. Her efforts contributed to the bank’s ongoing #1 SBA Lender ranking in Idaho. Karen serves in

Co-Sponsor(s): Idaho Department of Commerce

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Fee: No Cost