Marketing Essentials for Small Business Owners

Marketing your small business doesn't have to be time-consuming or confusing. Join us for an essential training session designed to equip you with the fundamental tools and strategies to effectively promote your business with confidence and ease.

In this session, you'll discover how to:

• Identify Your Customer Segments: Understand who your customers are and how to reach them effectively.
• Create Stunning Content with Canva: Learn the basics of this user-friendly design tool to produce professional-looking marketing materials.
• Leverage AI Tools: Get experience with ChatGPT or Co-Pilot to streamline your content creation and engagement.
• Discover Meta Business Suite: Unlock the potential of Instagram and Facebook marketing to enhance your online presence and connect with your audience.

Join us and transform your marketing efforts into a streamlined, powerful component of your business strategy.

Lunch will be available for purchase.

Meet Your Trainer

Cheryl Viola

Economic Development Professional

Cheryl Viola is a seasoned professional with over a decade of experience in the nonprofit sector. She began her career in higher education, focusing on curriculum development. Holding an MBA with a marketing emphasis, Cheryl is adept at social media marketing and is currently pursuing a Ph.D. in Organizational Leadership.

Throughout her career, Cheryl has demonstrated a strong commitment to leadership and education. She has presented at national industry conventions, sharing her expertise on various topics. Her writing includes leadership articles for local newspapers, and she has developed and facilitated classes on subjects such as leadership soft skills, communication in a multigenerational workplace, building effective boards of directors, and marketing.

Cheryl's multifaceted experience and commitment to leadership and organizational development make her a valuable resource.