Description

TO BUILD A HIGHLY PROFITABLE BUSINESS YOU MUST HAVE AN EFFECTIVE MARKETING STRATEGY.

Are you a small business owner who wants to increase your profits and stand out from the competition? Do you want to learn how to create and communicate a compelling value proposition that attracts your ideal customers? Do you want to master the essential skills and tools of marketing strategy that will help you grow your business and achieve your goals?

If you answered yes to any of these questions, then this course is for you.

In this course, you will learn how to:

• Analyze your current situation and identify your strengths, weaknesses, opportunities and threats

• Define your target market and customer segments and understand their needs, preferences and behaviors

• Craft a unique value proposition that showcases your competitive advantage and benefits to your customers

• Develop a positioning statement that differentiates your brand and products from your competitors

• Design a marketing mix that aligns with your strategy and delivers value to your customers

• Implement and evaluate your marketing plan and measure your performance and results

This course is designed for small business owners who want to improve their marketing skills and knowledge and apply them to their own businesses. You will learn from real-life examples and case studies of successful small businesses and get practical tips and advice from experts and instructors. You will also have the opportunity to interact with other learners and share your experiences and challenges.

By the end of this course, you will have a clear and actionable marketing strategy that will help you increase your profits, attract more customers and grow your small business.

This is part 1 of a 4 part series

The other courses in the series are:

• Managing Financials For Profit: How to Understand Financial Statements

• Operations Management for Small Business: Including How to Lead Your Team

• Digital Marketing Strategy for Profit: How to Use Digital tools in Marketing

Sign up for all four today!

Presented by: Dennis Weed - Business Coach, North Idaho Small Business Development Center

Dennis started his career working in the Industrial and Manufacturing Engineering of aerospace graphite parts and subsequently held a variety of leadership positions in the U.S. and Europe. His experience spans the aerospace, software development, business management, finance and tax industries.

North Idaho Small Business Development Center – North Idaho Small Business Development Center provides one-on-one, professional business coaching that helps small-business owners accelerate their businesses success. We offer the tools, resources, expertise and peace of mind to help you feel confident and supported in taking your business to the next level, no matter where you are in the process. Best of all, our coaching services come at no cost to you because we’re funded by the U.S. Small Business Administration, the State of Idaho, and North Idaho College all who want to see businesses like yours succeed.

Hosted by: North Idaho College

Disclaimers: The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal, or other professional advice specific to their situation.

The North Idaho Small Business Development Center, and its host, North Idaho College, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar.

By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the North Idaho Small Business Development Center or it’s host, North Idaho College, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.