Grow your Business Using Google Analytics (free version)
Description
Making smart decisions about your business is important for growth. You use social media, a website, digital ads, influencers, and more to promote yourself, each with confusing analytics data. None of that data gives you an ROI or helps you determine if the marketing worked beyond a feeling. Building your business has to be based on hard numbers, not gut feelings. So, what do you do?
Harness the power of Google Analytics!
This one-hour session will review the top three aspects of Google Analytics that you can use to track your business's digital marketing right now.
At the end of the session, you will be able to…
- Track all your marketing efforts and compare them to your website trends.
- Determine your return on investment (ROI) for Google Ads and social media ads.
- Know what social media posts are causing on-site conversions.
We will end the session with a 15 min. Q&A.
All attendees will get two free gifts:
- UTM Link generator
- ROI calculator
Get ready to grow your business using Google Analytics!
Recommended items to attend this session:
- A Google Analytics Account connected to your website (GA4 version)2
- At least one month of data to review
- Questions about your business digital marketing data
Frequently Asked Questions:
What if I don’t have Google Analytics connected to my website? If you need to set up or connect your Google Analytics account, please follow the instructions here ## Link You will need a Gmail address to complete this task.
Can I still attend the webinar if I don’t have Google Analytics connected to my website? Yes, but it isn’t recommended. You will be encouraged to work alongside the instructor to review data.
Do I need a full month of data to participate in the webinar? As a rule, we look at analytics in a monthly chunk. However, if you have at least 1 week of data to review, you will be able to work alongside the instructor.
Notes: 1 These free tools are only available to session attendees. 2 Google Analytics 4 (GA4) is recommended over Universal Analytics (UA) as Universal Analytics (UA) will be discontinued in July of 2023.
Presented by: Samantha Dascomb - Former Business Coach, North Idaho Small Business Development Center
Sam is a former SBDC Coach with over 15 years of experience in marketing and online environments. For the last 8 years she has been working with small businesses and franchise owners creating and guiding marketing teams while assisting owners in marketing best practices for a digital world. She specializes in conversion rate optimization, customer engagement, web design, eCommerce, and analytics.
North Idaho Small Business Development Center – North Idaho Small Business Development Center provides one-on-one, professional business coaching that helps small-business owners accelerate their businesses success. We offer the tools, resources, expertise and peace of mind to help you feel confident and supported in taking your business to the next level, no matter where you are in the process. Best of all, our coaching services come at no cost to you because we’re funded by the U.S. Small Business Administration, the State of Idaho, and North Idaho College all who want to see businesses like yours succeed. North Idaho SBDC website
Hosted by: North Idaho College
Disclaimers:
The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal, or other professional advice specific to their situation. The North Idaho Small Business Development Center, and its host, North Idaho College, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar.
By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the North Idaho Small Business Development Center or it’s host, North Idaho College, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information. Sam is a former SBDC Coach with over 15 years of experience in marketing and online environments. For the last 8 years she has been working with small businesses and franchise owners creating and guiding marketing teams while assisting owners in marketing best practices for a digital world. She specializes in conversion rate optimization, customer engagement, web design, eCommerce, and analytics.
Speaker(s): Samantha Dascomb, Former NISBDC Coach
Co-Sponsor(s):
Fee: No Cost
