Description

THIS IS AN IN-PERSON CLASS

CONSUMER DEMANDS ARE HIGH, BUT SO ARE OPPORTUNITIES TO ACCELERATE YOUR BRAND THROUGH DIGITAL MARKETING!

The customer journey is not linear and is also shorter than ever. Consumers need to be the focus of every piece of content, strategy, or campaign put into action in the digital space. The more you know about your consumers, the better you'll be at creating content that attracts them. The path to purchase is becoming increasingly unpredictable, so "Community Commerce" is and will continue to play a significant role in driving conversion and shrinking the purchase journey. Brands need to accelerate consumer intelligence to the forefront of their digital strategy.

This is part 4 in a 4-part series

You will learn:

• What does a digital transformation encompass?
• How can I best use data and technology to my business’ advantage?
• How to keep pace with the digital world

Presented by: Michael Angiletta, NISBDC Business Coach Michael is a former marketing & sales executive, serial entrepreneur, and successful small business owner. Michael has a keen passion for transforming ideas from the back of a napkin into viable business opportunities. Michael was most recently Chief Revenue Officer for a leading social media management software company, responsible for global sales and marketing.

**North Idaho Small Business Development Center – ** Provides one-on-one, professional business coaching that helps small-business owners accelerate their businesses success. We offer the tools, resources, expertise, and peace of mind to help you feel confident and supported in taking your business to the next level, no matter where you are in the process. Best of all, our coaching services come at no cost to you because we’re funded by the U.S. Small Business Administration, the State of Idaho, and North Idaho College all who want to see businesses like yours succeed. https://nisbdc.com/

Hosted by: North Idaho College

Disclaimers: The information in this class and any supplementary materials provided to registrants are intended for educational and informational purposes only and do not constitute professional financial or legal advice. No registrant should act or fail to act based on any material contained in this webinar without obtaining proper financial, legal, or other professional advice specific to their situation.

The North Idaho Small Business Development Center, and its host, North Idaho College, specifically disclaims any liability, loss, or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this class.

By registering for this class you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the North Idaho Small Business Development Center or its host, North Idaho College, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this class and/or the registrant’s use of or reliance on said informatioTeree previously served as Director of Communications for the Coeur d’Alene Regional Chamber where she produced Coeur d'Alene's Community Profile Magazine and helped spread the word about SBDC activities in chamber communications.