Description: How are you deciding what to charge for your products or services? In this workshop, we will consider "value-based pricing" vs "cost-based pricing".

Value-based pricing is a pricing strategy that seeks to monetize the value that customers perceive in a product or service that you are selling.

This strategy potentially generates exceptional Gross Margins compared to "cost-based pricing" and can help obtain a competitive advantage by focusing on the customers’ highest needs and wants.

Selling to Consumers [B2C] and Business Entities [B2B], involves totally different perceptions of where value comes from. In this webinar, we will discuss both selling channels, illustrate how each channel finds value in products and services, and work through the detailed processes for each channel to develop truly Value-Based Prices.

Hosted by: North Idaho College

Presented by: Warren Mueller, Business Coach, North Idaho Small Business Development Center

Warren is in his 6th year as an SBDC Business Coach. He spent 25 years in international business development in the defense contracting and specialty chemical industries. He is also a consultant in Strategic Pricing and Pricing Management. In 2014 he published a book on Strategic Planning for small businesses and nonprofits.

North Idaho Small Business Development Center provides one-on-one, professional business coaching that helps small-business owners accelerate their businesses success. We offer the tools, resources, expertise, and peace of mind to help you feel confident and supported in taking your business to the next level, no matter where you are in the process. Best of all, our coaching services come at no cost to you because we’re funded by the U.S. Small Business Administration, the State of Idaho, and North Idaho College who want to see businesses like yours succeed. https://nisbdc.com/

Disclaimers:

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and do not constitute professional financial or legal advice. No registrant should act or fail to act based on any material contained in this webinar without obtaining proper financial, legal, or other professional advice specific to their situation.

The North Idaho Small Business Development Center, and its host, North Idaho College, expressly disclaim any liability, loss, or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar.

By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the North Idaho Small Business Development Center or its host, North Idaho College, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.