Description Consumer demands are high, but so are the opportunities to accelerate your brand through digital marketing! The customer journey is not linear and is also shorter than ever. Consumers need to be the focus of every piece of content, strategy, or campaign put into action in the digital space.

In this webinar you will learn:

• Which digital marketing tools are best for your business
• To create a digital marketing plan that works for your business
• How to state a value proposition that communicates your unique benefits and solves your customers’ problems
• How to test and optimize your digital marketing campaigns
• Ways to measure your return on investment

Presented by: Deborah Dickerson, Senior Business Coach, NISBDC Deborah Dickerson, PMP, MBA has been a business coach with the North Idaho SBDC for 4 years and enjoys using her business expertise to work one-on-one with business owners. She spent almost 20 years as a project manager across many industries in both the private and public sectors. She has an MBA in sustainable business and lives in Sandpoint, Idaho. She was a partner in a digital marketing firm for two years creating and executing digital marketing strategies utilizing Facebook and LinkedIn including email marketing. She also developed websites on a number of platforms. She continues to provide business consulting as a contractor with the Women's Business Center in Spokane. Most recently, she has become the Online Campus Coordinator at Cedar Hills Church. When not working, she can be found biking, hiking, and skiing in the mountains or paddling around Sandpoint.

North Idaho Small Business Development Center – provides one-on-one, professional business coaching that helps small-business owners accelerate their businesses success. We offer the tools, resources, expertise and peace of mind to help you feel confident and supported in taking your business to the next level, no matter where you are in the process. Best of all, our coaching services come at no cost to you because we’re funded by the U.S. Small Business Administration, the State of Idaho, and North Idaho College all who want to see businesses like yours succeed. https://nisbdc.com/

Hosted by: North Idaho College

Disclaimers: The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal, or other professional advice specific to their situation.

The North Idaho Small Business Development Center, and its host, North Idaho College, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar.

By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the North Idaho Small Business Development Center or it’s host, North Idaho College, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.